PRIVACY POLICY

 

PRIVACY POLICY

This is the privacy policy (the “Policy”) of Superior Accounting & Tax LLP (“Superior”). Superior is committed to protecting your right to privacy when you provide us with personal information. This Policy sets out how we collect and manage personal information when you engage us on your behalf to provide services to you  (the “Services”) or via our site (the “Site”). In this Policy, the terms “we”, “us” and “our” refer to Superior and the terms “you” and “your” refer to you, a user of our Services or a visitor to our Site.

Please read this Policy carefully before engaging us or continuing to use our Services or before visiting our Site. We may update or modify this Policy at any time by posting our revised policy to our Site or sharing a revised Policy with you by other means. We include a “Last Revised” date in the Policy displayed on our Site. We strongly encourage you to refer back to the Policy periodically to ensure that you stay up to date with our practices and procedures.

By submitting personal information to us and by engaging us for our Services or using our Site, you agree that you have read, understood and agree to be bound by this Policy and hereby consent to the collection, use and disclosure of your personal information in accordance with this Policy.

If you do not agree with some or all of this Policy, you must not use our Services or submit personal information to us.

1. Consent

It is important to us that we collect, use or disclose your personal information only where we have your consent to do so or as provided in this Policy. Depending on the sensitivity of the personal information, your consent may be express, implied or deemed. Express consent can be given orally, electronically or in writing. Implied consent is consent that can reasonably be inferred from your action or inaction. For example, when you engage us for our Services, we will assume your consent to the collection, use and disclosure of your personal information for purposes related to the Services or for other purposes identified to you at the relevant time. Deemed consent is consent we assume in the event that you do not exercise an opt-out mechanism offered to you, provided that deemed consent is permitted under applicable laws.

By submitting your personal information to us, you consent to the collection, use and disclosure of your personal information in the manner described in this Policy. To the extent that we are required by applicable laws to obtain your express consent for the collection, use or disclosure of your personal information in accordance with this Policy, such consent will be requested at the appropriate time. Further, if we plan to use or disclose your personal information for a purpose not previously identified (either in this Policy or separately), we will advise you of that purpose before such use or disclosure. However, we may collect, use or disclose your personal information without your knowledge or consent where we are permitted or required to do so by applicable law or regulatory requirements.

You may change or withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting our Privacy Officer using the contact information set out below.

2. Collection of personal information

In the course of providing our Services, we may collect your personal information. In this Policy, “personal information” means any information that can identify an individual. This includes, for example, a person’s name, email address, phone number, Social Insurance Number and other information that identifies you.

We will only collect personal information as permitted under the applicable privacy legislation. We may collect information in a variety of ways, including where you:

     

      • provide your personal information in connection with engaging us for our Services;

      • provide your personal information to us through our Site to request information;

      • send us an email inquiry either through our Site or directly to our email; or

      • respond to other requests for information.

    By submitting information to us, you consent to us collecting your information.

    We may also collect aggregate information which tells us about visitors to our Site, but not the identity of those visitors. For example, we may collect information about the date, time and duration of visits and which pages of our Site are most commonly accessed. The purpose of collecting this aggregate information is to help us administer and improve our Site. Data collected through our Site on an anonymous and aggregated basis helps us measure interest in and use of our Site. We reserve the right to provide our analyses based on such anonymous and aggregated data to third parties.

    3. How we may use your personal information

    Personal information collected by us is used only for the purposes described in this Policy, or for other purposes which are disclosed to you and to which you consent.

    We generally use your personal information to:

       

        • provide our Services to you;

        • fulfill your requests;

        • aggregate and anonymize personal information.  We may use this aggregated and anonymized personal information to improve our Services or to train artificial intelligence models; 

        • investigate security breaches or cooperate with government authorities pursuant to a legal matter;

        • administer, monitor traffic on and improve our Site and our Services, including through use of artificial intelligence;

        • protect, investigate and prevent potentially fraudulent, unauthorized or illegal activities; and

        • protect our rights and the rights of others.

      4. How we share your personal information

      We may disclose or share your personal information in the following circumstances:

         

          • protecting our rights and property, including for security breach, loss or fraud prevention, investigation or mitigation purposes;

          • with third-party service providers that help us to provide our Site, such as providers who assist us in making the Site available such as website hosting, providers that assist us with data processing and in monitoring and analyzing the use of our Site;  

          • with a third party, in the event of a change in ownership of all or a part of us through some form of merger, purchase, sale, amalgamation or other form of business combination in accordance with applicable laws;

          • other purposes identified when the personal information is collected, or as permitted or required by law; and

          • with any third party, where you have provided your consent for such disclosure or where disclosure is required or permitted by law; and other purposes, some of which have been identified in other sections of this Policy.

        5. Retention of personal information

        If you provide us with your personal information, we will retain your personal information only as long as is necessary to fulfill the purposes for which it was collected or as otherwise permitted by law. We will destroy personal information when it is no longer required for the purposes for which it was collected or as required by applicable law.

        6. Accuracy of personal information

        We take reasonable steps to ensure that any personal information in our custody is accurate and up-to-date for the purposes for which the personal information is to be used by us. In most instances, we rely on users to notify us of any changes to their personal information provided by them.

        7.  Links

        Our Site contains links to other websites. Linked websites are operated by third parties who are responsible for their own privacy practices. You should check those websites and review their respective privacy policies before you provide any personal information.

        8.  Security

        We use reasonable and appropriate measures designed to help you secure your personal information against accidental or unlawful loss, access or disclosure. Only staff and service providers who have a legitimate business purpose for accessing the personal information collected by us are authorized to do so. Unfortunately, no data transmission over the Internet can be guaranteed as completely secure. While we strive to protect such information, we cannot ensure or warrant the security of any information transmitted to us.

        While the personal information collected by us or third parties referenced in this Policy is primarily stored in Canada, it may be stored and processed in another country. We will use reasonable measures to ensure all personal information is protected, but cannot ensure that the laws of other countries will offer the same level of protection as Canadian laws.  By using the Site or submitting your personal information to us, you hereby consent to the transmission, processing and/or storage of personal information outside of Canada. 

        9.  Cookies and similar technologies

        In order to improve our Site on an ongoing basis, we may use cookies to track your visit. 

        A cookie is a small amount of data that is transferred to your browser by a web server and can only be read by the Site that gave it to you. It functions as your identification card. It is not a program and cannot be executed as code or deliver viruses. Cookies can also customize the site to your particular interests or store your personal information – like passwords or user IDs.

        Most browsers are initially set to accept cookies. You can set your browser to notify you when you receive a cookie – this gives you the chance to decide whether to accept it. To learn more about cookies and how to change your settings, please use the help function in your browser. You can use the Site without cookies, but you may have to re-enter information each time you visit.

        When you visit our Site, Google Analytics adds a cookie to distinguish you from other users and track your behaviour across our Site. We use this information to improve the user experience of the Site. The cookie lasts for up to 2 years. You can read about this in the Google Analytics Privacy Policy.

        Similarly, we may also collect information regarding the type of device, your operating system, the browser you use, your internet service provider, your domain name, your internet protocol (IP) address, your language preferences, the location of your device, the date and time that you accessed our service, the Site that referred you to our Site, and the web pages you requested. We may use such information to evaluate service performance and service quality and to optimize the user experience of our Site. To collect this information, we use cookies, web beacons and similar technologies.  We do not respond to or honour “do not track” signals or similar mechanisms transmitted by web browsers.

        10.  Your rights

        Upon written request to admin@superioraccounting.ca, you will be informed of the existence, use and disclosure of your personal information, and will be given access to that personal information.  We provide an opportunity for individuals to confirm the accuracy and completeness of their personal information and have it amended as appropriate.

        11. Contacting us

        Accountability with respect to your personal information is important to us. If you have any questions (including how we manage your personal information), concerns about this Policy, or if you have reason to believe that we may have failed to adhere to it, please contact us by sending an email. Questions regarding your rights and responsibilities under this Policy can be directed to our Privacy Officer at admin@superioraccounting.ca.

        Last Revised: June 30, 2026